London Jewelers Campaign


London Jewelers

If only Charles London could see what we’ve become…

London Jewelers started as a small clock repair shop in 1926 but, since then, they’ve grown a little. They came to 3rd Strand with the task of creating a suite of videos that communicate their family values to both new hires and customers. With the competition in today’s jewelry marketplace, integrity, selection, and treating people like family are what set an independent jeweler apart. We used the Udell’s storied family history to exemplify those values in three different formats: 1) an on-boarding video, 2) a brand video, and 3) a thirty-second ad.

All three versions capture the essence of what it means to be a part of the London family.

See for yourself below: