About 'For Me, From Me' Campaign

DPA For Me, From Me Jeweler Customization


As self-purchase for diamond jewelry continues to grow in the U.S., Diamond Producers Association is offering a unique asset customization opportunity to select jewelers in conjunction with their newly launched campaign, For Me, From Me. The customization package allows diamond jewelry retailers to have their own self-purchase advertising campaign assets for TV, cinema, Facebook, Instagram, or any video-based media.

The offered package consists of four commercial spots, each one focusing on your jewelry store for 50% of the spot and featuring your store’s branded materials. The packages will be delivered in mid-July, giving you plenty of time to prepare for Q3 and Q4. Participating jewelers must sign up in advance and send in their branded materials by June 17th.

The videos below are spots from our first round of customizations and represent what you will receive if you participate.




Window Shopping


For jewelers who would like to run the For Me, From Me  commercial spots without the customization package, a free tagged spot can also be ordered here. Below are samples of the basic tagged spots. If you would like to add a voice tag to a spot, that option is available on the following order form.

Basic Logo Tagged Spots


15sec Market Spot

15sec Cafe Spot

30sec Anthem Spot

15sec Window Shopping Spot

15sec Grandmother Spot