The Custom Content Library


The Custom Content Library by 3rd Strand

3rd Strand’s new project for independent jewelers is unlike anything we have ever offered before. The Custom Content Library is exactly that: a library of video and photo content made exclusively for you and about your brand. 

After nearly a decade focussed solely on producing ads and branded content for the jewelry and diamond industries, 3rd Strand brings its expertise directly to you.  

Here is how the Custom Content Library works:


In collaboration with our creatives, we help you decide what kind of content you wish to have in your library. Based on your marketing goals, this content could range from product photography, to lifestyle, to service and repair, to design and craftsmanship, to brand history and customer relationships.

After completing a questionnaire and conferencing with our team, we refine your messaging aims and outline a shot list for your Custom Content Library. 


3rd Strand comes to you. 

Our crew travels directly to you, wherever your store may be. Over 1.5 days (15 hours of production) we shoot your Custom Content Library, according to the shot list we created in pre-production. 

Our team of 5 crew members spends 1-1/2 days on location at your store with a comprehensive kit of the latest photo and video equipment, chosen specifically for the kind of library content we will be creating for you.


The word “content” can mean a lot of things. What does it mean for you? Do you need a library of captivating social media posts featuring your product? A short documentary about your family business? A set of commercials to run during the Holidays? 

Do you want to promote your custom bridal designs? Or your superior customer service? Or your upcoming Holiday events? With efficient production planning, we can capture the shots needed to tell your unique story.

Additional Content Access

One of the benefits of working with 3rd Strand, other than our considerable experience in the jewelry trade, is our comprehensive libraries of assets. As part of your Custom Content Library, 3rd Strand is offering discounted access to our existing private content libraries. These libraries feature craftsmanship, lifestyle, and product imaging, as well as music and other audio, and are available to you at a fraction of the cost with your Custom Content Library. Usage of these libraries comes with market exclusivity. 

With your Custom Content Library, along with access to our private libraries, your brand will have a wealth of raw material to create ongoing content and messaging for your various marketing platforms.

Continuing Service - Post Production

Now that you have a rich library of content, it is time to start using it. 3rd Strand makes it easy, becoming your in-house production department. You can have assets to use with a few simple steps:

  1. Send us a brief outline of the asset you need.

  2. We send back a script, storyboard, or other sample for your approval.

  3. We edit from your library to create a rough draft.

  4. You give us notes.

  5. We finalize your assets and deliver them within 10 days of the approval.


Along with your Custom Content Library, you get:

  • 5 edited and delivered video assets

  • 5 edited and delivered audio assets (if applicable)

  • 24 edited and delivered photos/graphic assets

*As you need more assets delivered, 3rd Strand charges you a discounted post-production hourly rate to edit and deliver assets.


3rd Strand will begin producing Custom Content Libraries August 15th, 2019. Store visits are scheduled on a first come basis within our production schedule window (for 2019).

Window: August 15th - October 15th 2019. 

3rd Strand needs 2-3 weeks to prepare for your store visit. 


Pricing for your Custom Content Library is a flat rate within North America: $29,500

  • 50% is due prior to your store visit. 

  • 25% is due after your store visit.

  • 25% is due upon delivery of your first round of assets.

Additional Library Access

Additional library access pricing (for 24 months) with market exclusivity:

  • Craftsmanship Library: $6,500

  • Lifestyle Library: $6,500

  • Timepiece library: $4,500

  • Total access to all libraries: $12,000