The Moment

In this spot we call upon the wisdom that only a parent can provide... "You can tell a lot about a women by the way she reacts to a flat tire." We took that statement literally and made this unconventional ad. What makes this ad work is the performance. We used real actors--not models. This ad portrays a believable and tender moment that young people understand and says much about the of life ahead. We like to think this little story supports another, more well known saying... "When a man knows, he just knows."

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  • Instrumental #1
  • Instrumental #2

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