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National Campaigns

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National Campaigns

Forevermark’s ‘Center of My Universe’ campaign was built on two pillars: halo diamond jewelry and the sentiment of a woman being the figurative ‘center’ of a man’s universe. 3rd Strand wrote, directed, and produced a national TV campaign that effectively made its audience see a woman through the loving eyes of her husband. The results, which represent DeBeers’ first foray into American Television in nearly 20 years, prove the effectiveness of emotionally engaging commercial content. 

Production & Creative for commercial campaign, Media Buying, Photography, Digital Banner Creative & Production 

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Occasions

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The Center of My Universe Campaign was designed to exist in various forms, covering TV, radio, digital, and print placements. The fourth quarter campaign generated more than 370 million impressions, reaching 95% of adults 18-64 with an annual HHI of 100k+. 

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