Designers such as Penny Preville elevate the craft of fine jewelry. As Artists, they must transcend the commoditized world of metal and gems and communicate a distinctive point of view to their loyal and passionate consumers. To refreshen the Penny Preville brand image, 3rd Strand created a new logo and print campaign, as well as an original video that demonstrated a totally unique brand statement among jewelry designers.
The print campaign was shot on location in Oregon, where 3rd Strand also shot an original brand video.
Branding, Copywriting, Scripting, Production & Creative for video and print
3rd Strand delivered hundreds of custom print layouts across dozens of US markets.
The Penny Preville brand video focussed not on pieces of jewelry, but on the spirit of the brand and its eponymous designer. The video, one little girl’s adventure through the stunning landscapes of Oregon, became a 90-second visual poem about the journey of femininity and the timelessness of real beauty.