Why Craftsmanship




Why Craftsmanship




The most beautiful way to promote your custom engagement ring business

Why Craftsmanship?

This holiday season, the Craftsmanship campaign will set your bridal business apart from other retailers.

What separates jewelers from merchants is the ability to craft custom jewelry. This stunning campaign illustrates the entire process of creating a diamond ring, from cutting a rough diamond to designing and crafting a finished ring. It highlights the attention to detail and artistry that goes into each step of the process.

How it works:

1. Choose your ring style. Our campaigns feature either a solitaire or a cushion-cut with a halo. 

2. Send us your box. We'll film the ring on top of your box to add an extra touch of personalization to the campaign. 

3. Tell us where you plan to run the campaign. We've cut long and short versions to ensure that Craftsmanship can be used across all media platforms.

How to use it:

1. TV - We created multiple 30 seconds spots that are perfect for TV advertising. 

2. Pre-roll - Looking for pre-roll? Look no further. We have 15 second edits on demand. 

3. Web/Social Media - Show off all the beauty and artistry of custom ring making in a longer video hosted on your website and social media accounts. 

The solitaire

The Cushion-Cut with a halo