We’re a couple of guys who love good stories, great music, and creative problem solving. We are talented at listening to our clients and finding the strongest collaborators for every project. While we have a team of professionals supporting us, everything we produce gets our personal attention.
Founder, Executive Director
Alex founded 3rd Strand while living in Los Angeles, where he was working as an actor, production assistant, and journalist. His work directing and editing digital web videos lead him to New York, where he produced documentary television before finding his way into advertising.
Sami has been a partner at 3rd Strand since 2008. He is responsible for managing and co-directing all productions. In addition to production responsibilities, Sami also manages all post production responsibilities at 3rd Strand. In 2012, Sami began 3rd Row Media, a subsidiary of 3rd Strand to place the work 3rd Strand does in cinemas all over North America.
Literally, 3rd & Strand is an intersection in Santa Monica, CA. Figuratively, 3rd Strand is a place where something meaningful and something commercial can co-exist. A place where products always serve a greater purpose and tell a bigger story. 3rd Strand was a small video production house that became an agency. Since 2010, we have created dozens of original productions for the jewelry industry, from fun web videos to powerful National campaigns. We have helped reinvigorate long established brands, as well as introduce entirely new ones to the world.